UX & UI Product Designer

Engaging, Accessible, Meaningful.
Edtech Creative.

I design digital experiences that make learning more engaging, accessible, and meaningful. Combining expertise in UX design, education, and behavioural insight, I create products that help people learn with confidence and curiosity.

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Senior UX Designer✦ UX/UI Design✦ Human-Centred Design✦ User Research✦ Discovery✦ Journey Mapping✦ Wireframing✦ Prototyping✦ Usability Testing✦ Accessibility✦ WCAG 2.1 AA✦ Inclusive Design✦ Design Systems✦ Stakeholder Management✦ Cross-Functional Collaboration✦ Agile Delivery✦ Enterprise Experience✦ Learning Experience Design (LXD)✦ Learner-Centred Design✦ Digital Transformation✦ Senior UX Designer✦ UX/UI Design✦ Human-Centred Design✦ User Research✦ Discovery✦ Journey Mapping✦ Wireframing✦ Prototyping✦ Usability Testing✦ Accessibility✦ WCAG 2.1 AA✦ Inclusive Design✦ Design Systems✦ Stakeholder Management✦ Cross-Functional Collaboration✦ Agile Delivery✦ Enterprise Experience✦ Learning Experience Design (LXD)✦ Learner-Centred Design✦ Digital Transformation✦

Caroline Edwards, UX & UI Product Designer

About me

Thoughtful design creates meaningful change.

I'm a UX & UI Product Designer based in Hampshire with 15 years of UX/UI experience and 10 years within education and teaching.

My career has been built around understanding people: how they think, what motivates them, and what helps them succeed. From supporting children with diverse learning needs to leading teams, driving business growth, and designing user-centred digital experiences, I've always been motivated by the same goal - creating environments where people can thrive.

Work with me

How I work

Design that works for everyone.

People Focused

Increased Pilates membership by 150% through user-centred service design.

I advocate for real users - especially those whose needs are often overlooked. Empathy is the foundation of everything I make.

Accessibility First

Lead UX Designer, Government Website of the Year winner (Good Communication 2011).

WCAG-informed from the start. Inclusive design isn't a feature - it's the whole point. Everyone deserves meaningful access.

Impact Driven

Contributed to £100K+ annual revenue by designing retention-focused experiences.

I care about outcomes, not just outputs. Good design solves real problems and makes a measurable difference to people's lives.

Selected Work

Projects that made a difference.

UX · Habit Tracking · Mobile App

HabitHero

A habit-tracking app for PrimeCare. Designed around guilt-free re-engagement - including "Life Day", a mechanism to return without penalty.

Full case study coming soon.

Coming Soon

Gerri & The Atricks

Full case study coming soon.

Recommendations

Don't take my word for it.
Take theirs.

"Caroline is one of those designers that take attention to detail to a new level. A true asset to any design team."

- Simon Taggart, Product Designer, Meta

"Caroline is a very competent and imaginative designer. She has a very confident, professional manner with clients and her peers, at all levels."

- Mike Daniels, Senior UX Designer, Caravan and Motorhome Club

"I could always rely on Caroline to get the best job. A real team player and a great asset to any company."

- Alice Lawrence, Business Analyst, RSM

"Caroline is very observant and caring about the people she works with, and has very strong mediation and communication skills."

- Simone O'Callaghan, Design Discipline Leader, University of Newcastle

Get in touch

Let's build something great together.

At the heart of everything I create is a simple goal: helping people feel capable, curious, and inspired. If you're passionate about UX, learning, education, or building products that make a difference - I'd love to connect.

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✦ Thanks for getting in touch - I'll be back to you soon!

Engaging, Accessible, Meaningful. Edtech Creative.